OBJECTIVES

In this module you will learn how to:

• Define and understand your target market
• Understand what motivates your customers
• Define your unique value to your target audience

OVERVIEW

How many buyers are there? For the non-profits, how many people need what you’re providing? Where are they, and what do they care about? What do they read, what do they watch, what do they listen to? You need to know the market for your business.

DEFINITION

A market analysis looks at the potential market, its size, its growth, its characteristics, and its trends, then breaks the market down into segments, which leads to target marketing — marketing to a specific market segment, with a specific strategy for that segment.

• 3 Weeks to Startup, Chapter 3, About Your Market

(Optional Reading)

• The Plan-As-You-Go Business Plan, Chapter 5, Pages 210-218

This assignment reinforces the discussions  from Class 4: Market Analysis. It should be completed in preparation for the next sequence, Class 5: Marketing Strategy.  Read the rest of this entry »