BA410.com » Readings

Required Reading: Class 12 — Plans and Pitches

Tim Berry — Sun, 12 Jul 2009 15:00:29 +0000

REQUIRED READING

The Art of the Start, Chapter 3, The Art of Writing a Business Plan.

REQUIRED READING: Class 11 — Cash and Taxes

Tim Berry — Sat, 11 Jul 2009 15:00:52 +0000

REQUIRED READING

3 weeks to Startup, Chapter 15, Keeping Track
3 weeks to Startup, Chapter 17, Paying Taxes
The Plan-As-You-Go Business Plan, Chapter 5, pages 194-210

Required Reading: Class 10 — The Web

Tim Berry — Fri, 10 Jul 2009 15:00:06 +0000

REQUIRED READING

3 Weeks to Startup, Chapter 11, Spin the Web

Required Reading: Class 9 — Building a Team

Tim Berry — Thu, 09 Jul 2009 15:00:00 +0000

3 weeks to Startup, Chapter 8, Build Your Team; and Chapter 9, Manage Your Team
The Plan-As-You-Go Business Plan, pages 107-113 on metrics; pages 156-161 budgeting and payroll
The Art of the Start, Chapter 6, The Art of Recruiting

(Optional Reading)

Gather Your Team (a blog post)

Reading: Getting Financed

Tim Berry — Wed, 08 Jul 2009 15:00:19 +0000

3 Weeks to Startup, Chapter 5, Getting Financed.
The Art of the Start, Chapter 5, The Art of Bootstrapping.
The Art of the Start, Chapter 7, The Art of Raising Capital.

(Optional Reading)

Life is Too Short to Deal with Non-Accredited Investors

Reading: Basic Numbers, Part 2

Tim Berry — Tue, 07 Jul 2009 15:00:13 +0000

3 Weeks to Startup, Chapter 16, Managing the Money
The Plan-As-You-Go Business Plan, Chapter 5, pages 126-131; 148-161
The Plan-As-You-Go Business Plan, pages 129-155, sales forecast

Reading: Sales Forecast

Tim Berry — Tue, 07 Jul 2009 11:00:15 +0000

PAYG, pages 129-155, sales forecast

Reading: Class 6 – Basic Numbers, Part 1

Tim Berry — Mon, 06 Jul 2009 15:00:06 +0000

The Plan-As-You-Go Business Plan, 161-165, startup costs
3 Weeks to Startup, pages 23-26, startup costs

Required Reading: Market Strategy

Tim Berry — Sun, 05 Jul 2009 15:00:49 +0000

3 Weeks to Startup, Chapter 10, Branding
3 Weeks to Startup, Chapter 12, Spread the Word
The Art of the Start, Chapter 8, the Art of Partnering
The Art of the Start, Chapter 9, The Art of Branding

The readings for this class discuss marketing and branding. How are those concepts different from one another? What is the relationship?

(Optional Reading)

The Plan-As-You-Go Business Plan, Chapter 3, pages 83-92

ONLINE Resources: Marketing Strategy

teripas — Sun, 05 Jul 2009 14:00:46 +0000

Online resources include blog posts and articles from a variety of business and marketing experts, including Tim Berry, business-planning expert and original author of Business Plan Pro. These additional resources are provided to enhance the Required Reading for this class. They are recommended but optional.

PR vs. Advertising vs. Social Media vs. Branding

Marketing, advertising, social media, branding … it’s hard to draw the lines. What’s what? This post on Conversation Agent draws some useful distinctions. Taxonomy, the science of naming and classifying things, isn’t that important. But it helps to use the right words and phrases, so that other people know what you mean.

Great Marketing Lists and Resources

What a resource: check out this list of 250 top blog posts on advertising, marketing, media, and PR. I got the tip from Seth Godin’s blog post of last week, which started with that list, and then highlighted his top 20 favorites from his blog.

Add Duct Tape Marketing to that list, and you have the ultimate course in 21st century marketing.

Thinking about the world of textbooks, it has to be hard to sell a marketing textbook these days, when new material is coming up every day in the blogs. And it has to be hard, from the professors’ point of view, to select and recommend marketing texts costing the students $100 or more, when the real world is happening so much faster on the Web.