• 3 Weeks to Startup, Chapter 3, About Your Market

(Optional Reading)

• The Plan-As-You-Go Business Plan, Chapter 5, Pages 210-218

• 3 Weeks to Startup, Chapter 2, Need to Know, pages 21-23
• 3 Weeks to Startup, Chapter 4, Make it Legal
• 3 Weeks to Startup, Chapter 17, Paying Taxes

(Optional Reading)

• Just Getting Going, Building, or Planning to Fly (web only)
• Nice Summary excerpt of book on business structure
• You Need a Lawyer, blog post (Tim Berry)
• True Story: the Name Game Disaster, blog post (Tim Berry)

REQUIRED READING

• 3 Weeks to Startup –  Chapter 1: Concept Kick Start
• The Art of the Start — Chapter 2, The Art of Positioning

As you prepare for this class, make sure you’ve also finished the reading for the first class — Chapter 1: The Art of Starting from the book The Art of the Start.

(Optional Reading)

The Plan-As-You-Go Business Plan — Chapter 3, The Heart of the Plan

REQUIRED VIDEO

Please watch this video before class: What is The Value of Your Idea? How Do You Protect It?

In addition to the class discussions and assignments, you will also have required reading for each class from these books:

• The Plan-As-You-Go Business Plan, by Tim Berry
• 3 Weeks to Startup, by Tim Berry and Sabrina Parsons
• The Art of the Start, by Guy Kawasaki

REQUIRED READING

You may not expect to have a reading assignment for the first class. However, it is strongly recommended that you read Chapter 1, ‘The Art of Starting,’  in the book The Art of the Start.

This book is very well written and easy to read. You should be able to finish this first chapter very quickly. This is also a good reality check about the course. If you don’t find the content interesting, you aren’t going to like this class. Reconsider.

Required:

• 3 Weeks, Chapter 10, Branding
• 3 Weeks, Chapter 12, Spread the Word
• Kawasaki, Chapter 8, the Art of Partnering
• Kawasaki, Chapter 9, The Art of Branding

Optional:

• PAYG, Chapter 3, pages 83-92.

• 3 Weeks, Chapter 5, Getting Financed.
• Kawasaki, Chapter 5, The Art of Bootstrapping.
• Kawasaki, Chapter 7, The Art of Raising Capital.
• Life is Too Short to Deal with Non-Accredited Investors

• Kawasaki, Chapter 10, The Art of Rainmaking.
• Kawasaki, Chapter 11, the Art of Being a Mensch.

Required:

• Kawasaki, Chapter 4, The Art of Pitching.
• Really Bad PowerPoint

Optional

• PAYG, Chapter 5, pages 233-236