Click here for the PowerPoint slides.

Click here for the sample Business Plan Pro file

1. Review issues from previous class.
   • Additional resources for the market analysis assignment
   • Grading discussion: your own plan vs. group plans.
   • Readings: are you keeping up with the readings. What did you think about marketing vs. branding, in the readings?
2. Discussion: John Jantsch defines marketing as getting people to know, like, and trust you.
3. Discussion: What’s branding? Personal branding? Why does it matter? How is it different from marketing?
4. Discussion: differentiate marketing vs. sales.
5. Discussion: using the class example from last time (the art theater). What kind of marketing would be appropriate? Advertisements, where? Flyers? Direct mail? Email?
6. Slides: Marketing Your Business
7. Discussion: how does segmentation fit into this
8. Discussion: how is marketing changing. New media: blog, twitter?
9. Discussion: marketing expense levels. What’s appropriate? How to tell.
10. Discussion: marketing strategy pyramid