Objectives: Class 2 — Concept Kick Start
In this class, you will learn:
- What does it really take to build a business?
- What makes the difference?
- What’s required?
OVERVIEW
The heart of a business is the mix between the business identity, its market and marketing, and its strategic focus. That’s basically a matter of how are you different, why do you exist, and what are you giving the world that would be missed if it weren’t there?
What’s the first step? Take the idea that has been forming in your head (concept) and see if you can turn it into a business reality. Will your business concept fly?
DEFINITIONS
Concept: “A general idea, derived or inferred from specific instances or occurrences. Something formed in the mind.”
Kick Start: “To start or begin strongly, quickly.”
(The following excerpts are from the U.S. Patent and Trademark Office)
Patent: “…the grant of a property right to the inventor, issued by the Patent and Trademark Office…”the right to exclude others from making, using, offering for sale, or selling” the invention in the United States or “importing” the invention into the United States…”
Copyright: “…a form of protection provided to the authors of “original works of authorship” including literary, dramatic, musical, artistic, and certain other intellectual works, both published and unpublished….Copyrights are registered by the Copyright Office of the Library of Congress.”
Trademark: “… a word, name, symbol or device which is used in trade with goods to indicate the source of the goods and to distinguish them from the goods of others…”