Market information isn’t enough. You also need market strategy, marketing planning, target marketing, and marketing implementation. It’s a new world.

What comes first: product strategy or marketing strategy? Product, or market?

Consider the definitions: marketing vs. sales. Marketing vs. branding.  In the reading, why doesn’t Guy Kawasaki have a chapter on marketing?

Mark Andreeson postulates the product-market match as the key to startup success. That’s in this post … how does that relate to this topic?

I’ve recommended Seth Godin in the links, and we’ve talked about him before. What is viral marketing? Why does Seth Godin bring the word “remarkable” to mind, especially in the context of marketing? What does remarkable have to do with marketing?

The readings for this class discuss marketing and branding. How are those concepts different from one another? What is the relationship?

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