Online resources include blog posts and articles from a variety of business and marketing experts, including Tim Berry, business-planning expert and original author of Business Plan Pro. These additional resources are provided to enhance the Required Reading for this class. They are recommended but optional.

PR vs. Advertising vs. Social Media vs. Branding

Marketing, advertising, social media, branding … it’s hard to draw the lines. What’s what? This post on Conversation Agent draws some useful distinctions. Taxonomy, the science of naming and classifying things, isn’t that important. But it helps to use the right words and phrases, so that other people know what you mean.

Great Marketing Lists and Resources

What a resource: check out this list of 250 top blog posts on advertising, marketing, media, and PR.  I got the tip from Seth Godin’s blog post of last week, which started with that list, and then highlighted his top 20 favorites from his blog.

Add Duct Tape Marketing to that list, and you have the ultimate course in 21st century marketing.

Thinking about the world of textbooks, it has to be hard to sell a marketing textbook these days, when new material is coming up every day in the blogs. And it has to be hard, from the professors’ point of view, to select and recommend marketing texts costing the students $100 or more, when the real world is happening so much faster on the Web.

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