OBJECTIVES

In this class you will learn:

• The difference between a business ‘pitch’ and a business ‘plan’ and the advantages of both
• The good, the bad and the ugly approach to a PowerPoint presentation
• Things to consider if you are presenting your business idea to obtain investment
• The different types of investors and which type is right for your business
• How you can determine the amount of investment you really need

OVERVIEW

Once you have decided on your business idea, figured out who your target market is, analyzed the market and picked the best way to reach your ideal customer, estimated your sales, costs of sales and expenses, you have the key elements in place to describe your business. Whether it’s an abbreviated pitch presentation or a complete business plan, the information is now available to you to use in the format that best meets your needs.

DEFINITION

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