REQUIRED READING

• 3 Weeks to Startup –  Chapter 1: Concept Kick Start
• The Art of the Start — Chapter 2, The Art of Positioning

As you prepare for this class, make sure you’ve also finished the reading for the first class — Chapter 1: The Art of Starting from the book The Art of the Start.

(Optional Reading)

The Plan-As-You-Go Business Plan — Chapter 3, The Heart of the Plan

REQUIRED VIDEO

Please watch this video before class: What is The Value of Your Idea? How Do You Protect It?

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