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    Reading: Market Strategy

    Required:

    • 3 Weeks, Chapter 10, Branding
    • 3 Weeks, Chapter 12, Spread the Word
    • Kawasaki, Chapter 8, the Art of Partnering
    • Kawasaki, Chapter 9, The Art of Branding

    Optional:

    • PAYG, Chapter 3, pages 83-92.

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