• 3 Weeks to Startup, Chapter 10, Branding
• 3 Weeks to Startup, Chapter 12, Spread the Word
• The Art of the Start, Chapter 8, the Art of Partnering
• The Art of the Start, Chapter 9, The Art of Branding

The readings for this class discuss marketing and branding. How are those concepts different from one another? What is the relationship?

(Optional Reading)

• The Plan-As-You-Go Business Plan, Chapter 3, pages 83-92

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