OBJECTIVES

In this class you will learn:

• How to determine what you want your business website to do for you (contact only, selling online, etc.)
• Ways to attract visitors to your website
• What Search Engine Optimization (SEO) is and what it means to your website ‘presence’ on the Web
• What ‘analytics software” is and what it can do for your website
• Different marketing programs to get people to your website, and how to keep them coming back

OVERVIEW

No matter if your do business in your town or around the world, the Internet has become an essential small business marketing tool, and a website can be an essential marketing tool for your business, even if it starts out as contact information about your business, its location, phone number and email address. Just as shoppers have used the phone book to locate businesses in their town, now those same shoppers are searching online. You want them to find you.

DEFINITION

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